Long Term Thinking

Investors in early-stage breakthrough energy companies are typically signing up for 6 – 12 year, long-term collaborations with an entrepreneur. The first stages of dating are about building trust on both sides.  Capital backers learn trust through:

  • Product use cases
  • Working prototypes
  • 3rd party certifications
  • White papers
  • All indications of customer interest:  Letters of Interest, Letters of Intent, Testimonials, Purchase Orders.

The best investors are founders and entrepreneurs.  They understand calculated risk, as innovations move from lab proof-of-concept to working prototype to small-scale industrial demo to commercial-scale demo to full commercial configuration.

The best cleantech entrepreneurs have split personalities:  they are part visionary optimist and part sober-minded realist.  They don’t care for fashion and they have confidence.